Hong-chen Wei

“The concentration of talent from every field is what makes the New Frontier team unique”


Mr. Hong-chen Wei is a Board Member of New Frontier and the Founding Investor of New Frontier and Boxful Technology.

Hong-chen is currently the Executive Director of Master Kong, one of the largest food and beverage companies in Asia. Mr. Wei is also a key leader of TingHsin Group, one of Asia’s largest consumer conglomerate with interests across multiple industries, including Master Kong, FamilyMart China (leading convenience store chain in China), Dicos (the 3rd largest fast food chain in China), Taipei 101 (one of the tallest buildings in the world), Taiwan Star (leading mobile operator in Taiwan), and others.

Before joining Master Kong, Mr. Wei worked at Blackstone’s New York office, PepsiCo Chairperson and CEO office directly under the leadership of Indra Nooyi (PepsiCo Chairperson and CEO) and Asahi Group in Tokyo.

Mr. Wei received his Bachelor degree from Imperial College London, Master’s degree from Waseda University, and MBA from Harvard Business School.