NF Innovation

Using technology and business model innovation to upgrade traditional businesses.

We live in a world where many traditional industries are operating inefficiently and no longer provide the best solution in addressing the needs of today's consumers.

New Frontier Innovation aims to address some of the most pressing issues of society with cutting edge technology. From alleviating the issue of overcrowding in Asia's densest cities to empowering millions of SMEs to find and secure new customers. What others see as problems, we see as opportunities.

We are currently in the process in building a new venture that helps enterprises to unlock the value of data and automation through machine learning.

Execution Excellence

Our proprietary launch program allows us to build and scale companies at lightening speed: we are able to build and launch new concepts in as little as eight weeks.

Powerful Infrastructure

Our platform gives our entrepreneurs plug-play solutions to finance, legal, talent management and other administrative systems, allowing them to focus on their business and customers.

"I get a great sense of satisfaction seeing boxful of things people treasure stacked beautifully and safely in our warehouse"

Norman Cheung
Co-Founder & CEO - Boxful
Chairman - New Frontier Innovation

“There are so many talented freelancers and service based SMEs. It feels great to be able to help them grow."

Jason Zheng
Co-Founder & CEO - HelloToby
Our Brands
Boxful is the leading self-storage operator in Asia.
Boxful provides on demand self-storage services leveraging on proprietary logistics technology. Today, approximately 1 out of every 4 new self-storage users in Hong Kong, Taiwan and Shenzhen uses Boxful.


HelloToby is the largest online marketplace for local services in Hong Kong.
An online marketplace app providing instant matches for customers and service providers for over 800 services. HelloToby is one of the most downloaded apps in the HK app store.